According to the Korean press, Lee Kang In had to compensate a huge amount of money to his sponsors after his image was ruined because of his mission to fight Son Heung Min.
In recent times, young striker Lee Kang In has become the focus of criticism after fighting with senior Son Heung Min right before the 2023 Asian Cup finals with Jordan.
Although the PSG star apologized, Korean public opinion did not forgive this player.
In particular, Korean fans have put pressure on sponsors to cut reasonable contracts with Lee Kang In. Telecommunications group KT had the first status when it was abolished in sync with the star born in 2001 (although the two sides just signed a new contract last month).
Not stopping there, fried chicken company Arachi Chicken and video game company Nexon both made similar announcements under pressure from public opinion.
Lee Kang In’s contract with fried chicken company Arachi Chicken is worth 500 million won per year (equivalent to 9.1 billion won), with two companies KT and Nexon worth 1 billion won per year (equivalent to 18.2 billion won). ratio) ).
Thus, after these companies were canceled, the striker on PSG’s payroll suffered a loss of 2.5 billion won (45.6 billion won) per year. Not only that, the 23-year-old star also had to compensate synchronously for trashing the company’s image.
Nam Maekyung commented: “If a company representative violates the law or causes controversy on social networks, he or she will have to pay a fine two to three times the contract value
That means that Lee Kang In will have to compensate KT and Nexon corporations with an amount of 5 billion won to 7.5 billion won (the contract with Arachi fried chicken company has expired and has not been renewed). .
That’s not to mention other companies that have yet to make any move to request compensation. According to estimates, Lee Kang In may suffer a loss of 10 billion won (183.8 billion VND) because of the impact of the trouble with Son Heung Min.”
The compensation amount may be increased or decreased depending on the judgment between the two parties. But it needs to be added that Lee Kang In’s image and reputation have been ruined in the eyes of the Korean people. That makes it difficult for him to develop his career in the future.
The company that owns the copyright of the Ligue 1 tournament in Korea, Coupang Play, has removed Lee Kang In’s image from the poster promoting the tournament. This is very bad treatment for Korean players playing in top tournaments in Europe.
Because usually, the television copyright holder or sponsor borrows the images of these players to promote and attract viewers.
